Marketing Insight, Minus the Jargon.
Weekly articles on digital marketing, AI search, and local business growth. Written for business owners who want straight answers, not marketers who want buzzwords.
Google August 2026 Spam Update: What Owners Must Do
Google's August 2026 spam update finished rolling out August 21 after two days and sixteen hours. It targets mass-produced, low-value content, not links. Here is how business owners can tell if their site was hit, and the five fixes to make first.
Google’s Aug 17 Bidding Change: What Owners Do Now
Google Ads changes how budget-limited Target CPA and Target ROAS campaigns bid on August 17, 2026. Campaigns quietly beating their targets will drift toward them, raising your cost per lead. Here is what business owners should check first.
LinkedIn’s AI Slop Crackdown: What Business Owners Should Do This Quarter
LinkedIn now demotes AI-generated posts with 94% accuracy, targeting recycled thought leadership. Here's the playbook business owners should run this quarter.