Marketing Insight, Minus the Jargon.
Weekly articles on digital marketing, AI search, and local business growth. Written for business owners who want straight answers, not marketers who want buzzwords.
Ads Are Now Inside AI Answers: What Business Owners Should Do This Quarter
Google is testing ads in AI Mode and ChatGPT is adding image ads. What $1M to $10M business owners should fix, test and protect this quarter.
AI Overviews Now Appear on 83% of Branded Searches: What Business Owners Should Do
Google AI Overviews now appear on 83% of branded searches. What that means when buyers search your company name, and six steps to take this quarter.
Google’s AI Overviews Just Hit 40% of Searches. Here’s What That Means for Your Marketing.
Google AI Overviews now show on 39.4% of U.S. searches, and some citations never send a click. What changed and what to do before Q4 planning.
ChatGPT Ads in 2026: What Business Owners Should Do Now
ChatGPT Ads became a measurable performance channel in September 2026. What changed, what it costs, and the four steps owners should take in the next 30 days.
Google AI Max Migration: What Owners Should Check
Google migrated Search campaigns using broad match or automatically created assets to AI Max in September 2026. Here is what changed by default, why the reported conversion lift may not be incremental, and the five-step audit to run this week.
AI Content Watermarks: What Owners Need to Know
Anthropic began watermarking Claude's text output in August 2026 under the EU AI Act. Here is what invisible AI watermarks actually do, what Google says about ranking AI content, and four steps owners should take with their content now.
Google Ads AI Max Auto-Upgrade: Act Before Sept 1
On September 1, 2026, Google Ads converts campaigns using broad match or automatically created assets into AI Max for Search. There is no opt-out button. Here is what business owners should check, change, or baseline before August 31.
Your AI Mode Ad Will Not Get You Cited. New Data Proves It.
New data on 50,032 keywords shows Google AI Mode runs ads on 29% of commercial searches, yet 88% of those advertisers were never cited in the answer. Here is why paid placement does not buy the citation, and what owners should do this quarter.
Shoppers Now Meet Your Business in ChatGPT Before Your Website
New Similarweb data shows shoppers start buying decisions in AI chatbots like ChatGPT, then return to Google to compare prices. Brands recommended by AI get 2.5 times more visits. See the five moves TMC Marketing recommends to win the AI shortlist.
Google’s AI Agent Is Now Using Your Website. Is It Ready?
Google's Chrome auto browse now completes tasks on business websites for Android users across the US. See what this AI agent rollout means for your booking forms, quote requests, and lead capture, plus five steps to make your website agent ready.