Manor Tool & Manufacturing
Rebuilding digital authority after a platform crisis, and driving record growth in six months.
Download the Case Study (PDF)Six Months, From Crisis to Record Growth
"Full Service Metal," a high-value commercial keyword, climbed from position 32 to the number one result on Google, one of multiple top rankings earned for terms that procurement teams actually search.
Challenge, Strategy, Results
A provider walked away and took the infrastructure with it.
Manor Tool & Manufacturing is a full-service metal stamping company with decades of experience, but their digital presence did not reflect their capabilities. For years they relied on a third-party platform provider for website management and online lead generation. When that relationship ended, the fallout was immediate: the provider revoked access to critical infrastructure, breaking lead forms, resource pages, and key site functionality. Featured placements that had been driving traffic were removed. Overnight, Manor Tool's website went from a functioning lead engine to a liability.
Repair the damage, then rebuild the foundation.
TMC Marketing was brought in to repair the damage and rebuild Manor Tool's digital foundation from the ground up. A comprehensive SEO and AEO strategy targeted high-value commercial keywords in the metal stamping and manufacturing space. Broken site functionality was restored, analytics infrastructure was built for the first time, and a complete website redesign was launched, the company's first in over a decade.
From crisis mode to record growth in six months.
Active users grew 489%, sessions increased 447%, and search clicks rose 190%. Thirteen keywords now rank in Google's top 3, with 19 in the top 10, including multiple number one positions for high-value commercial terms. The engagement has since expanded into a full website rebuild, creating a modern digital presence that finally matches the caliber of Manor Tool's work.
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A Crisis Became a Growth Story
If your website is not working as hard as your team, or a provider left you in a bad spot, let's talk about what a rebuild can do.