Manor Tool & Manufacturing
How a repeatable search workflow nearly quadrupled Manor Tool's top-three Google rankings in six months.
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May to October 2026, Six Months on the Workflow
Before After · May vs. October 2026. Source: Semrush, US database; site health from the Semrush site audit.
Keywords in Google's top three went from 18 to 69 in six months. "Precision die stamping" alone went from position 51 to #1.
Situation, Workflow, Results
A provider walked away and took the infrastructure with it.
Manor Tool & Manufacturing is a full-service metal stamping and manufacturing company with decades of experience serving industrial clients nationwide. For years it relied on a third-party platform for its website and lead generation. When that relationship ended, the provider revoked access: lead forms, resource pages and key functionality broke, and the featured placements that drove traffic disappeared.
TMC Marketing rebuilt Manor’s digital foundation, and in May 2026 moved the search program onto our updated workflow. These results cover the six months that followed.
Six steps, run the same way every two weeks.
- Measure the same way every time. Analytics, Search Console and Semrush in one report, including visits from AI assistants
- Clean up the foundation. Duplicate addresses merged and broken links fixed: site health from 70% to 100%
- Stop pages competing. Where a video or blog post competed with a service page, the right page was strengthened
- Publish on a steady cadence. Technical articles such as FEA die simulation and 2026 material costs, with FAQs marked up for Google
- Write for AI answers. Clear, direct answers that AI Overviews and ChatGPT can cite
- Rebuild the site in a new design on WordPress
Nearly four times the top-three rankings.
Keywords in Google’s top 3 went from 18 to 69, page-one keywords from 42 to 144, and searches where Google’s AI Overview cites Manor from 11 to 42.
- Precision die stamping: #51 to #1
- Stamping tool repair: #31 to #1
- Progressive die stamping services: #14 to #2
- AS 9100 certified metal stamper: new at #3
- +62.7% search clicks, +95.9% sessions and +24.6% visits from AI assistants in the latest 30 days
Sources: Semrush (US), Google Search Console and Google Analytics 4, May to October 2026.
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