The Story

The Challenge

Manor Tool & Manufacturing is a full-service metal stamping company with decades of experience — but their digital presence didn't reflect their capabilities. For years, they relied on a third-party platform provider for website management and online lead generation. When that relationship ended, the fallout was immediate: the provider revoked access to critical infrastructure, breaking lead forms, resource pages, and key site functionality. Featured placements that had been driving traffic were removed. Overnight, Manor Tool's website went from a functioning lead engine to a liability.

The Strategy

TMC Marketing was brought in to repair the damage and rebuild Manor Tool's digital foundation from the ground up. A comprehensive SEO and AEO strategy was implemented to target high-value commercial keywords in the metal stamping and manufacturing space. Broken site functionality was restored, analytics infrastructure was built for the first time, and a complete website redesign was launched — the first in over a decade.

The Results

In just 6 months, Manor Tool's digital presence went from crisis mode to record growth. Active users grew 489%, sessions increased 447%, and search clicks rose 190%. Thirteen keywords now rank in the top 3 on Google, with 19 in the top 10 — including multiple #1 positions for high-value commercial terms. The engagement has since expanded into a full website rebuild, creating a modern digital presence that matches the caliber of Manor Tool's work.