PPC Ad Management

Every Click Costs More. Make Every Click Count.

Q: Which platforms do you manage ads on?

Google, Meta, and YouTube, with the mix chosen by where the audience actually searches and takes action. Additional channels can be added as strategy grows.

Q: Is ad spend included in your management fee?

No. Ad spend goes directly to the platforms from accounts the client owns and can see at all times. The management fee covers strategy, creative, management, and reporting.

Q: How do you decide on targeting and keywords?

A mix of keyword research, audience data, and ideal customer profile: search intent, demographics, interests, and past performance.

Q: Do you use Google's AI bidding and Performance Max?

Yes, where it earns its place. Automated bidding works when fed clean conversion data and supervised with guardrails, exclusions, and human review.

Q: What kind of results should I expect?

The focus is cost per lead, conversion rate, and return on ad spend. TMC Marketing clients have seen a 10x conversion rate improvement in 60 days and leads generated at $1.00 each.

Ad costs climb every year, and the platforms' automation optimizes for their revenue before yours. TMC Marketing manages Google, Meta, and YouTube campaigns around the number that actually matters: what a qualified lead costs you. Clear targeting, in-house creative, and reporting you can read without a translator.

Schedule a Discovery Call See $1.00 Leads

Sound Familiar?

Why Business Owners Hand Us Their Ad Accounts

Spend Going Out, Nothing Coming Back

You tried running ads yourself or through a vendor, the budget disappeared, and you honestly cannot say what it bought.

Campaigns built around cost per lead from day one, with conversion tracking installed before a dollar is spent.

Priced Out by Bigger Budgets

Click costs keep climbing, and it feels like only the deepest pockets can compete for your own keywords.

Sharper targeting and better creative beat bigger budgets. We win on relevance, not on outbidding everyone.

The Platform's Autopilot Serves the Platform

Smart Bidding, auto-applied recommendations, AI campaign types: powerful tools that quietly maximize the platform's revenue when nobody is watching.

We use the automation and supervise it: guardrails, exclusions, and human review so the machine works for you.

Reports You Cannot Act On

Impressions, clicks, and a wall of jargon, but no answer to the only question that matters: is this making us money?

Plain-English reporting on cost per lead, conversion rate, and return, plus what we are changing next and why.

The 2026 Reality

What Changed in Paid Ads

Paid search is more automated, more crowded, and more expensive than it has ever been. That makes disciplined management more valuable, not less.

+12%

year-over-year rise in average search click costs, the steepest climb since 2021

87%

of industries saw click costs increase over the past year

78%

of Google Ads spend now runs through AI-powered bidding

What this means for you: when everyone uses the same automation, the automation stops being an advantage. The edge now comes from what the machines cannot supply: sharp offers, creative produced by a real production team, clean conversion tracking, and a human who notices when the algorithm starts spending your money badly.

What's Included

Ad Management With Adult Supervision

Every engagement is a custom package scoped to your platforms, budget, and goals. These are the building blocks.

Strategy & Campaign Planning

Your ad strategy aligned with your goals, offers, and audience, so every campaign has a clear purpose before it spends a dollar.

Platform & Audience Targeting

Google, Meta, and YouTube campaigns aimed at the audiences that match your ideal customers, chosen by where they actually search and scroll.

In-House Ad Creative

Copy, graphics, and video produced by our own creative team, so your ads look like your brand and get refined based on performance data.

Conversion Tracking Done Right

Clean tracking of calls, forms, and revenue installed before launch, because automated bidding is only as smart as the data it is fed.

Optimization With Guardrails

Regular reviews, budget reallocation, testing, and exclusions that keep the platforms' automation working for you instead of on you.

Transparent Reporting

What you spent, what it produced, and what we are adjusting next, reported in plain English against cost per lead and return.

Proof, Not Promises

Paid Results We Can Show You

1,000%+ ROAS

Iron Mountain Refrigeration

Google Ads conversion rate up 10x within the first 60 days, contributing to $1.13M in GA4 tracked revenue during the campaign period.

Read the Case Study

$1.00 CPL

Adrenaline Homes

365 leads at one dollar per lead while the SEO foundation was still being built, proving paid can carry the pipeline while organic compounds.

Read the Case Study

Two Ways to Get It

On Its Own, or Inside a System

Custom Package

PPC as its own engagement.

From a single focused campaign to multi-platform management, scoped to your budget and goals and priced by deliverable. Ad spend stays yours, paid directly to the platforms.

Build a Custom Package

Part of a System

Paid working with every other channel.

Inside a TMC Marketing system, ads amplify what SEO and social prove works: winning content becomes ad creative, and search data sharpens targeting. The channels feed each other.

Compare the Systems

Common Questions

PPC FAQ

Which platforms do you manage ads on?

Google, Meta, and YouTube, with the mix chosen by where your audience actually searches, scrolls, and takes action. We can expand into additional channels as your strategy grows.

Is ad spend included in your management fee?

No, and it never should be. Your ad spend goes directly to the platforms from your own accounts, which you own and can see at all times. Our fee covers strategy, creative, management, and reporting. Full transparency, nothing held hostage.

Is the ad creative included?

Yes. Copy, graphics, and video creative are produced in-house as part of your package, and refreshed based on performance. Because our production team sits down the hall, your ads never wait on a third-party designer.

How do you decide on targeting and keywords?

A mix of keyword research, audience data, and your ideal customer profile: search intent, demographics, interests, and past performance. The goal is reaching the right people with the right message, not inflating impressions.

Do you use Google's AI bidding and Performance Max?

Yes, where it earns its place. Automated bidding is powerful when it is fed clean conversion data and supervised with guardrails, exclusions, and human review. We use the machines; we do not hand them the keys.

What kind of results should I expect?

Results vary by industry, offer, and budget, but the focus is always cost per lead, conversion rate, and return on ad spend. Iron Mountain saw a 10x conversion rate improvement in 60 days; Adrenaline Homes generated leads at $1.00 each. We set expectations against your numbers in the first strategy session.

How does pricing work for PPC management?

Management is a custom package priced by scope: platforms, campaign count, and creative volume. Ad spend is separate and paid directly to the platforms. PPC is also included in TMC Marketing systems, where it runs alongside SEO, social, and email.

Stop the Bleed

Ready for Ads That Answer to Your P&L?

Bring us your current campaigns or a blank slate. We will show you where the budget is leaking and what a qualified lead should actually cost in your market.

Schedule a Discovery Call