Iron Mountain Refrigeration
Building a digital presence that drives real business growth.
Download the Case Study (PDF)Twelve Months, From Silent to Dominant
Google Ads conversion rates multiplied tenfold within the first two months of the engagement, with Meta ad conversions up 272%: proof that rebuilt targeting and better creative beat bigger budgets.
Challenge, Strategy, Results
A strong reputation with almost no visibility online.
Iron Mountain Refrigeration had the reputation, but their digital presence did not reflect it. Social media was dormant. There was no content system in place and no consistent publishing rhythm. Despite strong word of mouth in the commercial refrigeration space, the brand had almost no visibility online. They needed more than a post schedule; they needed an entire digital marketing engine built from scratch.
A high-output content machine plus rebuilt paid campaigns.
TMC Marketing took a social-first approach, building a high-output content machine centered on short-form video. Over 168 Reels were produced and published across Facebook and Instagram in twelve months, creating a consistent brand presence that did not exist before. At the same time, TMC Marketing rebuilt Iron Mountain's paid advertising across Google and Meta, tightening targeting and optimizing for real conversions rather than vanity metrics. The result was a system where organic reach and paid performance reinforced each other.
Organic and paid, compounding together.
Social media went from silent to dominant: Facebook Reel reach grew 3,843%, Instagram followers doubled, and Instagram views climbed 255%. On the paid side, Meta ad conversions jumped 272%, Google Ads hit 1,000%+ return on ad spend, and GA4 tracked $1.13M in revenue during the campaign period. This is what happens when strategy, content, and paid media work together instead of in silos.
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Iron Mountain's transformation came from consistent content, coordinated strategy, and a team that treats your brand like their own. If your online presence is not matching the quality of your work, let's fix that.