The Story

The Challenge

Iron Mountain Refrigeration had the reputation — but their digital presence didn't reflect it. Social media was dormant. There was no content system in place and no consistent publishing rhythm. Despite strong word-of-mouth in the commercial refrigeration space, the brand had almost no visibility online. They needed more than a post schedule — they needed an entire digital marketing engine built from scratch.

The Strategy

TMC Marketing took a social-first approach — building a high-output content machine centered on short-form video. Over 168 Reels were produced and published across Facebook and Instagram in 12 months, creating a consistent brand presence that didn't exist before. At the same time, TMC rebuilt Iron Mountain's paid advertising campaigns across Google and Meta, tightening targeting and optimizing for real conversions rather than vanity metrics. The result was a system where organic reach and paid performance reinforced each other.

The Results

Social media went from silent to dominant — Facebook Reel Reach grew 3,843%, Instagram followers doubled, and Instagram views climbed 255%. On the paid side, Meta ad conversions jumped 272%, Google Ads hit 1,000%+ ROAS, and GA4 tracked $1.13M in revenue. This is what happens when strategy, content, and paid media work together — not in silos.