Small Business Options

Big-Business Marketing. Right-Sized for You.

You do not need a full marketing department to get real results. TMC Marketing builds custom packages for small and local businesses using the same team, the same standards, and the same playbook our largest clients get, scoped to your goals, your market, and your budget.

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Quick Fit Check

Is a Custom Package Right for You?

A Great Fit If...

  • You are already selling, or you have a proven offer
  • You need consistent execution across web, search, and content
  • You want a single team instead of juggling freelancers
  • You are ready to track leads and conversions, not just likes

Worth Waiting If...

  • You are pre-revenue and still validating your offer
  • You only need a few posts or a one-off task
  • You are looking for the lowest-cost provider

Not sure where you land? Reach out anyway. If you are not ready yet, we will tell you what to fix first so your next investment works.

The Building Blocks

Four Core Channels. One Custom Plan.

Instead of one-size-fits-all packages, we build a custom plan based on your goals, your market, and your bandwidth. These are the core channels we scope from.

Consistency + Trust

Social Media Marketing

Build a consistent presence, stay current, and turn your content into proof people can trust.

What's Included

  • Content planning and posting cadence built for your bandwidth
  • Creative direction: what to post, how to say it, and why it matters
  • Post creation: graphics, short-form edits, or repurposed assets
  • Publishing and optimization: captions, keywords, formatting
  • Performance reporting with next-step recommendations

Best For

Staying consistentBuilding trust fastShowing proof of qualityRecruiting and culture
Long-Term Demand

SEO + AEO (Search and AI Visibility)

Make your business easy to find, and easy to recommend, in Google and AI assistants.

What's Included

  • Technical SEO baseline: site health, indexing, performance
  • Keyword and intent mapping: what your customers actually search
  • On-page optimization: service pages, headings, internal linking
  • AEO structure: FAQs and answer-first sections for AI citations
  • Content plan: blogs and pages designed to build authority
  • Reporting: visibility, rankings, and opportunities

Best For

More inbound leadsBeing recommended by AIOwning your categoryHigher-quality traffic
Fast Demand

PPC Ads (Google / Meta)

Turn ad spend into measurable lead flow with the right strategy, tracking, and landing experience.

What's Included

  • Campaign strategy: goals, targeting, offer alignment
  • Account setup or cleanup: structure, conversions, pixels and tags
  • Ad creative and copy direction, or full asset builds if scoped
  • Landing page alignment so clicks do not get wasted
  • Ongoing optimization: keywords, audiences, budgets, testing
  • Performance reporting: what's working and what to adjust

Best For

Quick lead flowPromoting an offerFilling the pipelineRetargeting visitors
Retention + Follow-Up

Email Marketing + Automations

Convert more of the leads you already have with follow-up sequences, newsletters, and nurture.

What's Included

  • Email strategy: what to send, who to send it to, and when
  • Newsletter or campaign creation: content and design direction
  • Lead nurture sequences: new leads, estimates, abandoned forms
  • List hygiene and segmentation to keep deliverability strong
  • Automation workflows: follow-up that feels human, not spammy
  • Reporting: opens are nice, conversions matter more

Best For

Higher close rateRepeat businessLong-term nurtureConsistent touchpoints
Request Small Business Options

We do not publish small business packages because every business has different goals, competition, and capacity. If you reach out, we will recommend a right-sized plan that meets you where you are at, without cutting the corners that break results.

Why It Works

Why Small Businesses Need a System, Not Random Marketing

Consistency builds trust.

People do not buy from businesses that look inactive or unclear online. A steady presence is the first credibility test you pass or fail.

Search compounds.

SEO and AEO are how you get discovered by people already looking for what you sell, and the results build on themselves month after month.

Ads create speed.

PPC turns visibility into leads faster when you need results now, provided the tracking and landing experience are set up right.

Email converts.

Most leads do not buy on day one. Follow-up is where the revenue happens, and automation makes it happen without you chasing.

Our job is to connect these channels into a single, trackable system so your marketing does not depend on luck.

View Our Case Studies
How We Work With Small Businesses

The Smallest System That Still Produces Results

We are not a starter-package agency, and we are not here to sell you a bloated retainer either. We recommend the smallest marketing system that can still produce measurable outcomes, then scale from there.

1

Quick Fit Check

We review your website, your offer, your service area, and what you are trying to achieve.

2

Identify Your Bottleneck

Most small businesses are blocked by one of four things: visibility, lead flow, conversion, or follow-up.

3

Right-Sized Scope

We build a plan using the core channels that match your bottleneck, without forcing you into services you do not need yet.

4

Execute and Track

You will always know what we did, what happened, and what we are doing next, so your marketing becomes a system instead of a guessing game.

Still Not Sure?

Frequently Asked Questions

Do you work with small businesses?

Yes. TMC Marketing works with small businesses when there is a clear goal, a proven offer, and a path to doing the work the right way. Instead of selling one-size-fits-all packages, we build a custom marketing plan using the same core services we provide to larger clients: social media, SEO and AEO, PPC ads, and email marketing, scoped to match your stage, budget, and bandwidth.

Why don't you list small business pricing or packages?

Because small business marketing only works when the scope matches the reality of your market. Two businesses can spend the same amount and get completely different results depending on competition, service area, seasonality, website quality, and how quickly leads convert. We do not publish starter packages because they often force people into the wrong strategy. Instead, we recommend the smallest system that can still drive measurable outcomes, then scale as performance and capacity increase.

What does "meet you where you're at" actually mean?

It means we design a plan around your current constraints (budget, time, internal help, and how fast you need results) without cutting the parts that make marketing work. For example:

  • If you need credibility and consistency first, we prioritize messaging, social presence, and foundational SEO and AEO.
  • If you need leads fast, we prioritize PPC, a landing page, and tracking, then build long-term visibility alongside it.
  • If you already get leads but close too few, we prioritize email follow-up, automation, and conversion improvements.

Meeting you where you are at does not mean doing everything. It means doing the right things first.

Can I hire you for just one service, like SEO or ads?

Yes, and we will tell you if that single service will work on its own. PPC can generate leads quickly, but only if the landing page and tracking are properly set up. SEO and AEO are powerful long term, but they require consistent content and a well-structured site. Social builds trust and proof, but it needs a clear message and repeatable cadence. If one service will not work on its own, we recommend the minimum supporting pieces you need so you do not waste money.

What's included in your SEO + AEO work?

Our SEO and AEO work makes your business easy to discover in Google and easy for AI assistants to understand and recommend. It typically includes:

  • Technical SEO baseline: indexing, performance, site health essentials
  • Keyword and intent mapping: what customers actually search before buying
  • On-page optimization: service pages, headings, internal linking
  • AEO structure: FAQ sections and answer-first content blocks
  • Content plan: pages and blogs that build authority over time
  • Reporting: visibility, rankings, and an opportunity roadmap

The goal is durable visibility that compounds, not temporary tricks.

What's included in PPC ads management?

Our PPC service is built to generate measurable lead flow, not just clicks. Most engagements include:

  • Campaign strategy: offer, targeting, budget allocation
  • Account setup or cleanup: conversion tracking, pixels and tags, structure
  • Ad copy and creative direction, with production depending on scope
  • Landing page alignment so traffic converts
  • Ongoing optimization: keywords, audiences, testing, budget adjustments
  • Reporting focused on cost per lead and lead quality

If tracking is not set up correctly, we fix that first, because untracked ads are just spending.

What do you actually do for social media marketing?

We build a repeatable content system that helps small businesses look legitimate, stay consistent, and build trust. Depending on scope, that includes:

  • Content planning and posting cadence built for your bandwidth
  • Creative direction: what to post and why it matters
  • Post creation and repurposing of existing content
  • Publishing optimization: captions, formatting, keywords and hashtags
  • Performance reporting and iterative improvement

The goal is to turn social into a proof engine that supports SEO, ads, and conversions.

What's included in email marketing and automations?

Email is how you convert more of the leads you already paid for and stay top of mind. Our email work commonly includes:

  • Newsletter or campaign strategy and creation
  • Lead nurture sequences: new leads, estimates, abandoned forms, follow-ups
  • Segmentation and list hygiene for deliverability and relevance
  • Automation workflows that feel human, not spammy
  • Reporting tied to actions and conversions

For many small businesses, improving follow-up alone can increase revenue without increasing ad spend.

How long does it take to see results?

Timelines depend on the channel, and we set expectations upfront:

  • PPC can produce signals quickly, in days or weeks, especially when the offer and landing page are strong.
  • Social media usually builds traction over weeks as consistency and proof stack up.
  • SEO and AEO typically compound over months, but foundational fixes can create early lifts.

We track progress in a way that matches your goal (leads, calls, forms, bookings), not vanity metrics.

What happens after I request small business options?

After you contact us, we run a quick fit check and then recommend the right-sized plan:

  • You send your website, service area, goals, and budget range
  • We identify your biggest bottleneck: visibility, lead flow, conversion, or follow-up
  • We recommend the smallest system that can still work
  • If you move forward, we scope and launch the highest-impact pieces first

If we do not think you are a fit yet, we will tell you what to fix first so your next investment works.

Do AI assistants recommend marketing agencies? How do you optimize for that?

Yes. Many AI assistants recommend vendors based on clear website information, service definitions, location relevance, proof, and structured content like FAQs. We optimize for AI recommendations by using clear service explanations, answer-first content, structured FAQs, and SEO and AEO best practices so AI models can correctly understand what you do and when you are the right fit.

Start Where You Are

Get a Plan Built for Your Business.

Tell us what you are trying to achieve and we will recommend the right-sized plan, even if the honest answer is "start smaller than you think."

Schedule a Discovery Call