The Story

The Challenge

Adrenaline Homes is a Kenosha-area home builder known for an innovative buying experience — a state-of-the-art showroom that projects full-scale floor plans so customers can walk through and feel the space before a home is built, plus virtual reality tours showing furnished interiors. But despite this unique product, their digital presence wasn't matching the quality of their business. While their previous agency's Facebook ads were bringing in some leads, the broader strategy was falling short — no search visibility, no content creation support for social media, and a website that wasn't built to convert. They came to TMC Marketing in mid-2025 looking for a partner who could actually execute.

The Strategy

TMC Marketing rebuilt Adrenaline Homes' entire digital presence from the ground up. First, a brand-new website designed for lead capture and conversion — showcasing the showroom and VR experience that makes the company unique. Next, targeted Facebook ad campaigns built around lead generation, with continuous creative testing and audience refinement to drive high CTRs and sub-dollar cost per lead. Simultaneously, TMC launched an SEO strategy targeting high-intent keywords like "modular homes," "prefab homes," and "housing showroom" — building search visibility from literally nothing. And unlike the previous agency — which had offered social media but required Adrenaline Homes to film all their own content — TMC handles everything: filming, editing, and posting across Facebook, Instagram, and LinkedIn.

The Results

In under nine months, TMC generated 365 leads at just $1.00 per lead through Facebook advertising — dramatically scaling what had been a limited trickle into a high-volume lead engine. On the SEO side, the transformation was dramatic: key terms like "Housing Showroom" and "Kenosha VR Home" went from not appearing in Google's top 100 results to ranking at Position 1. "Modular Homes Kenosha" moved from Position 37 to Position 2, and "Prefab Homes Near Me" from Position 34 to Position 2. In total, 15 new keywords were ranked with zero lost. The new website now generates 1,064 Google clicks from 11,334 impressions at a 9.39% CTR, and social media presence has grown 273% on Facebook and 553% on Instagram.