Portside Catering
A Kenosha caterer's website rebuilt in 19 days, then a local search program that doubled monthly inquiries from Google within two months.
Live in 19 Days, Inquiries Doubled in Two Months
Inquiries from search went from 3 to 6 in a single month, and every one is now tracked to the page that produced it. Before the rebuild, the site had no way to count an inquiry at all.
Challenge, Strategy, Results
A respected caterer with a website that could not prove it worked.
Portside Catering serves corporate events, weddings, private parties and memorial luncheons across Kenosha, Pleasant Prairie, Racine and Lake Geneva. When TMC Marketing took over the site in July 2026, it ranked 11th for “kenosha catering”, its service area pages repeated each other with only the town name changed, and there was no way to tell whether a single visit became an inquiry.
Rebuild fast, then answer the searches that book events.
TMC Marketing rebuilt the site on WordPress and had it live on August 4, 19 days after kickoff, with hosting, the CRM and the inquiry form under one roof. Tracking came next: separate confirmation pages for event quotes and general messages, so every inquiry is counted and tied to the page it came from.
Then the content program: location pages researched around what is true of each town, from Pleasant Prairie’s distribution-shift schedules to Lake Geneva lake house weddings; a memorial luncheon page; a Kenosha venue guide; planning guides such as how much food to order per person; and FAQ sections marked up for Google’s AI Overviews.
Twice the inquiries within two months of launch.
In the month ending September 27, sessions from search rose 216% to 243 and inquiries from search doubled from 3 to 6. By October, Portside ranked first for “kenosha catering”, “catering in kenosha” and “catering kenosha wi”, new service pages were reaching first place within about two and a half weeks of going live, and 14 tracked searches sat in Google’s top three.
AI assistants noticed too: within a month of the takeover, citations of the site in AI answers went from 6 on 2 pages to 7 on 5.
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Want a Website That Books Events?
Portside did not need traffic for its own sake. It needed a site that ranks for the searches that book events, and a way to count what came in. If your website looks fine but you cannot tell what it produces, let's talk.