Johnny'Z Animal House
Dominating social media in the bar and restaurant space, in just 90 days.
Download the Case Study (PDF)Ninety Days, All Organic
The average restaurant sees 60 to 70% of views from organic reach. Johnny'Z passed 90% with zero paid promotion: proof that the right content strategy can outperform even paid campaigns.
Challenge, Strategy, Results
All the energy in person, none of it online.
Johnny'Z Animal House is a bar and restaurant that thrives on energy, personality, and a loyal crowd. But like many in the hospitality industry, their social media presence did not match the experience they delivered in person. Content was inconsistent, there was no defined strategy, and the brand's unique identity was not being communicated online. In an industry where the average restaurant sees only 60 to 70% organic views and engagement rates hover around 1 to 2%, standing out on social media is a real challenge.
Turn the room's energy into a content engine.
TMC Marketing built a content-first social media strategy designed to capture the atmosphere and personality that make Johnny'Z a destination. Through short-form video, behind-the-scenes content, and a consistent posting cadence across Facebook and Instagram, TMC Marketing turned the brand's real-world energy into a digital content engine. Every piece of content was crafted to drive organic reach, with no reliance on paid promotion.
Benchmarks beaten across the board.
In just 90 days, Johnny'Z Animal House generated over 279,000 views across Facebook and Instagram, reached more than 42,000 unique viewers, and drove 7,500+ content interactions, all organically. Facebook engagement hit 2.03%, 156% above the industry average. Instagram engagement reached 5.24%, 150% above benchmark. Over 90% of all views came from organic reach, dramatically outperforming the 60 to 70% industry standard.
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See What 90 Days of Strategy Can Do for You
Johnny'Z did not just post content. They built a social presence that beats industry benchmarks across the board. If you are ready to see what is possible for your brand, let's talk.