Marketing for Organizations That Answer to a Board.
Nonprofits, districts and public agencies share the same constraints: little or no ad budget, a board that wants proof, volunteers and staff to recruit, and nobody whose only job is marketing. TMC Marketing has run community programs in Kenosha for five years, including 750,000+ organic impressions for Go Downtown Kenosha in fifteen weeks with no ad spend, and a 22% increase in applicants for the Kenosha Fire Department.
Marketing for nonprofits and community organizations, in one place
- TMC Marketing provides video, social media, search, AI search visibility, websites and board-ready reporting for nonprofits and community organizations in Kenosha and Southeast Wisconsin.
- Community clients include Go Downtown Kenosha (the Lakeshore Business Improvement District), the Kenosha Fire Department, the Oak Creek Fire Department and Salem Lakes Fire & Rescue.
- Go Downtown Kenosha earned 750,000+ impressions, 515,000+ reach and 800+ new followers from May 1 to August 16, 2026, all organic with no paid ad spend.
- Recruitment films for the Kenosha Fire Department increased applicants by 22%, and the first one earned the department the 2022 CVMIC Member Spotlight Award.
- Work is priced per deliverable: start with one film or campaign, then add an ongoing program when the budget allows. The organization owns every finished film, photo and post.
What Mission-Driven Organizations Are Up Against
The work is good and the community cares about it. The marketing is whatever a staffer or volunteer could fit in between everything else.
No Budget for Paid Ads
Donor and public money is hard to justify on advertising, so attention has to be earned organically, month after month.
Content people share: local stories, real faces and community moments. Go Downtown Kenosha's growth was entirely organic.
The Board Wants Proof, in Plain English
A follower count does not answer the question every board asks: what did we get for the money?
A one-page monthly report built for a board meeting: what grew, what it means, and an honest note on what did not.
Recruiting Is the Real Problem
Volunteers, staff and members do not show up because of a flyer. They show up because they saw themselves in the story.
Recruitment films and series built around the people already doing the work, the approach behind the Kenosha Fire Department's 22% applicant increase.
Marketing Stops When Someone Leaves
When the volunteer who ran social moves on, the passwords, the photos and the plan leave with them.
One accountable team, written operating standards, and accounts and content the organization owns outright.
Community Organizations We Work With
Go Downtown Kenosha
Social media, district branding, the Business Spotlights video series and the State of Downtown film for the Lakeshore Business Improvement District, with no ad spend. See the district program.
Kenosha Fire Department
A five-year partnership of recruitment films and the Rise of the 12 Strong academy series, recognized with the 2022 CVMIC Member Spotlight Award. Read the case study.
Oak Creek Fire Department & Salem Lakes Fire & Rescue
Recruitment and community content for two more Southeast Wisconsin departments. See the public safety work.
Every Channel a Community Organization Needs
Video and social carry most community programs. Search, the website and email turn attention into volunteers, members and donors.
Video & Photography
Recruitment films, impact stories and event coverage, shot on location by an in-house crew.
Learn More about Video & Photography →Social Media Marketing
A posting schedule planned around your calendar that keeps running when staff and volunteers change.
Learn More about Social Media Marketing →SEO & AI Search Visibility
Be the organization Google and AI assistants name when people in your area look for a cause to support or a place to volunteer.
Learn More about SEO & AI Search Visibility →Website Design
A site with events, volunteer sign-up and giving that staff can update, owned by the organization.
Learn More about Website Design →Email Marketing
Supporter and member newsletters from one list, without a staffer building every send.
Learn More about Email Marketing →PPC Ads
Targeted promotion for events, drives and recruiting pushes when the budget allows, reported by cost per result.
Learn More about PPC Ads →One Project, or an Ongoing Program
A Single Film or Campaign
A recruitment film, an impact story for your annual event, or a campaign around a drive. Fixed price, fixed scope, and a good way to see how we work.
Talk to us about a projectAn Ongoing Community Program
Video, social, search and a monthly board report, run by one team at a flat monthly fee that can be scoped to your fiscal year.
See small business optionsNonprofit & Community Questions
Do you work with nonprofits in Kenosha County?
Yes. Our community work in Kenosha includes Go Downtown Kenosha, the Lakeshore Business Improvement District, and a five-year partnership with the Kenosha Fire Department. The same approach of local stories, recruitment video and board-ready reporting applies to nonprofits, foundations, chambers and civic groups across Southeast Wisconsin and northern Illinois.
Can you grow an organization's audience without paid ads?
Yes. Go Downtown Kenosha’s results were entirely organic: 750,000+ impressions and 800+ new followers in the first fifteen weeks with no ad spend. Paid promotion can be added for events or recruiting pushes when the budget allows, but it is not required to grow.
Can marketing help us recruit volunteers, staff or members?
Yes, and it is often the most valuable thing it does. Recruitment films built around the people already doing the work increased applicants to the Kenosha Fire Department by 22%. The same approach works for volunteer programs, boards and membership drives.
What does the board report look like?
One page, delivered before each board meeting: reach, engagement and audience growth by platform, the top content, and a plain-language summary of what it means, including an honest note on any channel that dipped.
Who owns the content and accounts?
The organization does. Every finished film, photo and post, the website, the social profiles and the email list belong to you, and nothing leaves with a staffer or with us. See what you own.
Ready to Tell Your Story to the Whole Community?
Book a discovery call and bring your last board report, or your lack of one. We will show you what a community program looks like and what it costs.
Schedule a Discovery Call