Marketing Insight, Minus the Jargon.
Weekly articles on digital marketing, AI search, and local business growth. Written for business owners who want straight answers, not marketers who want buzzwords.
ChatGPT Ads in 2026: What Business Owners Should Do Now
ChatGPT Ads became a measurable performance channel in September 2026. What changed, what it costs, and the four steps owners should take in the next 30 days.
Google Is Folding Local Services Ads Into Google Ads. Your Historical Data Does Not Come With It.
Google is folding Local Services Ads into Google Ads as pay-per-lead Performance Max campaigns starting August 2026. The standalone LSA dashboard goes away, and historical performance reports do not transfer. Here is what to export right now.
Google Ads’ New Rules Put AI Mistakes on You, Even When Google Made Them
In July 2026, Google Ads bound every advertiser to AI campaign automation and now requires labels on AI-generated ads. Learn what changed, why the liability falls on you, and the steps business owners should take this quarter to stay safe.