Marketing Insight, Minus the Jargon.
Weekly articles on digital marketing, AI search, and local business growth. Written for business owners who want straight answers, not marketers who want buzzwords.
Google Just Made AI Search Traffic Visible. Here Is What to Do.
Google just added an AI Assistant channel to Google Analytics 4 and launched generative AI performance reports in Search Console. Here is what changed in June 2026, why AI visitors convert better, and the steps your business should take now.
Google Now Shows You Where You Appear in AI Search
Google just added Generative AI performance reports to Search Console, giving business owners their first look at how often their site appears in AI Overviews and AI Mode. See what the report shows, its big limitation, and what to do this quarter.
Google Search Agents Just Arrived: What They Mean for Small Business Visibility
Google just rolled out AI Mode search agents that decide which sources to cite and recommend. Here is what the shift means for small business visibility in 2026, plus the practical steps owners can take this quarter to stay found and chosen.
Google’s May 2026 AI Search Update: What Owners Do Now
Google's May 2026 AI Mode and AI Overviews update cut click-through rates by 58 percent. Four practical moves business owners can make this quarter to stay visible inside AI answers.
Ranking #1 on Google No Longer Guarantees AI Visibility: What Business Owners Should Do This Quarter
Top Google rankings no longer guarantee AI citations. What business owners should do in 2026.
Are You Showing Up in AI Search?
Search is shifting from links to AI answers. Learn why businesses can rank on Google but stay invisible in AI—and how to fix it with AEO.