Every Click Costs More. Make Every Click Count.
Ad costs climb every year, and the platforms' automation optimizes for their revenue before yours. TMC Marketing manages Google, Meta, and YouTube campaigns around the number that actually matters: what a qualified lead costs you. Clear targeting, in-house creative, and reporting you can read without a translator.
Why Business Owners Hand Us Their Ad Accounts
Spend Going Out, Nothing Coming Back
You tried running ads yourself or through a vendor, the budget disappeared, and you honestly cannot say what it bought.
Campaigns built around cost per lead from day one, with conversion tracking installed before a dollar is spent.
Priced Out by Bigger Budgets
Click costs keep climbing, and it feels like only the deepest pockets can compete for your own keywords.
Sharper targeting and better creative beat bigger budgets. We win on relevance, not on outbidding everyone.
The Platform's Autopilot Serves the Platform
Smart Bidding, auto-applied recommendations, AI campaign types: powerful tools that quietly maximize the platform’s revenue when nobody is watching.
We use the automation and supervise it: guardrails, exclusions, and human review so the machine works for you.
Reports You Cannot Act On
Impressions, clicks, and a wall of jargon, but no answer to the only question that matters: is this making us money?
Plain-English reporting on cost per lead, conversion rate, and return, plus what we are changing next and why.
What Changed in Paid Ads
Paid search is more automated, more crowded, and more expensive than it has ever been. That makes disciplined management more valuable, not less.
Ad Management With Adult Supervision
Every engagement is a custom package scoped to your platforms, budget, and goals. These are the building blocks.
Strategy & Campaign Planning
Your ad strategy aligned with your goals, offers, and audience, so every campaign has a clear purpose before it spends a dollar.
Platform & Audience Targeting
Google, Meta, and YouTube campaigns aimed at the audiences that match your ideal customers, chosen by where they actually search and scroll.
In-House Ad Creative
Copy, graphics, and video produced by our own creative team, so your ads look like your brand and get refined based on performance data.
Conversion Tracking Done Right
Clean tracking of calls, forms, and revenue installed before launch, because automated bidding is only as smart as the data it is fed.
Optimization With Guardrails
Regular reviews, budget reallocation, testing, and exclusions that keep the platforms’ automation working for you instead of on you.
Transparent Reporting
What you spent, what it produced, and what we are adjusting next, reported in plain English against cost per lead and return.
Paid Results We Can Show You
Iron Mountain Refrigeration
Google Ads conversion rate up 10x within the first 60 days, contributing to $1.13M in GA4 tracked revenue during the campaign period.
Read the Case StudyAdrenaline Homes
365 leads at one dollar per lead while the SEO foundation was still being built, proving paid can carry the pipeline while organic compounds.
Read the Case StudyOn Its Own, or Inside a System
PPC as its own engagement.
From a single focused campaign to multi-platform management, scoped to your budget and goals and priced by deliverable. Ad spend stays yours, paid directly to the platforms.
Build a Custom PackagePaid working with every other channel.
Inside a TMC Marketing system, ads amplify what SEO and social prove works: winning content becomes ad creative, and search data sharpens targeting. The channels feed each other.
Compare the SystemsPPC FAQ
Which platforms do you manage ads on?
Google, Meta, and YouTube, with the mix chosen by where your audience actually searches, scrolls, and takes action. We can expand into additional channels as your strategy grows.
Is ad spend included in your management fee?
No, and it never should be. Your ad spend goes directly to the platforms from your own accounts, which you own and can see at all times. Our fee covers strategy, creative, management, and reporting. Full transparency, nothing held hostage.
Is the ad creative included?
Yes. Copy, graphics, and video creative are produced in-house as part of your package, and refreshed based on performance. Because our production team sits down the hall, your ads never wait on a third-party designer.
How do you decide on targeting and keywords?
A mix of keyword research, audience data, and your ideal customer profile: search intent, demographics, interests, and past performance. The goal is reaching the right people with the right message, not inflating impressions.
Do you use Google's AI bidding and Performance Max?
Yes, where it earns its place. Automated bidding is powerful when it is fed clean conversion data and supervised with guardrails, exclusions, and human review. We use the machines; we do not hand them the keys.
What kind of results should I expect?
Results vary by industry, offer, and budget, but the focus is always cost per lead, conversion rate, and return on ad spend. Iron Mountain saw a 10x conversion rate improvement in 60 days; Adrenaline Homes generated leads at $1.00 each. We set expectations against your numbers in the first strategy session.
How does pricing work for PPC management?
Management is a custom package priced by scope: platforms, campaign count, and creative volume. Ad spend is separate and paid directly to the platforms. PPC is also included in TMC Marketing systems, where it runs alongside SEO, social, and email.
Ready for Ads That Answer to Your P&L?
Bring us your current campaigns or a blank slate. We will show you where the budget is leaking and what a qualified lead should actually cost in your market.
Schedule a Discovery Call